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Expertise

AI engineering,
on a foundation that ships.

SDEN designs, secures, builds, and sells production AI — backed by eight integrated engineering disciplines under one senior team. AI is the apex; software, security, cloud, and data are the foundation that makes it production-grade, not coordinated across vendors.

Overview

SDEN's engineering centers on AI as the core discipline, on a foundation of seven supporting ones: software and mobile development, cybersecurity, cloud management, data engineering and analytics, product and UX design, DevOps and automation, and IoT and embedded systems. Each is led by a senior engineer who owns the discipline end-to-end on every engagement.

We keep AI and the disciplines that ship it inside one small team for a deliberate reason. Most vendors split disciplines across separate companies — an AI shop, a frontend agency, a security consultancy, a cloud reseller — and then ask the client to coordinate the seams. That coordination is where AI projects fail. At SDEN the seams are inside one team, with one architecture, one set of conventions, and one accountable lead. The downside is that we work with a limited number of clients at a time. The upside is the engineering quality you can read in the code we ship.

What follows is what we mean — concretely — by each domain: the work we take on, the technical defaults we bring to every project, the deliverables you can expect, and one anti-pattern we will not ship into your codebase.

01
Domain · 01

Software & mobile development

SDEN designs and ships production web platforms, SaaS applications, and native and cross-platform mobile apps — from a blank page to App Store, Play Store, and live production.

Software and mobile is the largest discipline at SDEN. The work spans the full surface: web platforms (B2B SaaS, internal tooling, consumer products), native iOS and Android apps, cross-platform mobile (Flutter, React Native), and the back-end services that hold them up. We take projects from a blank page through architecture, prototype, staged release, and post-launch operation — and we also take over codebases that have stalled and need to be rebuilt without losing the business logic already encoded.

Our architecture defaults are deliberately boring. Next.js with TypeScript and React for the web tier; PostgreSQL with Prisma or Drizzle for the data tier; Node.js for the API surface unless a domain (real-time, ML inference, embedded) demands something else. Mobile defaults to Flutter or React Native unless the product needs deep platform integration, in which case we ship native Swift or Kotlin. The shared principle: pick the tool the team can still maintain three years from now, not the framework that trended last quarter.

Defaults we ship

  • TypeScript end-to-end (no untyped boundaries between server and client)
  • Component-driven UI with a shared design system
  • Server-rendered by default; client-rendered only where interactivity demands it
  • App Store and Play Store releases automated through CI

Deliverables

  • Architecture decision record (ADR) for every non-trivial choice
  • End-to-end typed API contract between front-end and back-end
  • CI/CD pipeline that builds, tests, and deploys on every commit
  • Documentation written for the next engineer, not the project manager

What we refuse to ship

We will not hand off a stack the client cannot maintain after we leave. If the team that inherits the code is two senior generalists, we ship boring infrastructure — not a polyglot microservices mesh.

02
Domain · 02

Cybersecurity

SDEN treats cybersecurity as an engineering discipline applied to every line of code — from threat modeling at the design stage to continuous monitoring once the product is live.

Security work at SDEN takes three shapes. First, security applied inside a delivery — threat modeling at design, dependency scanning in CI, secret scanning, branch protection, signed releases, secure-by-default architecture. Second, stand-alone engagements: audits, penetration testing scoped to OWASP Top 10 and OWASP ASVS levels, remediation roadmaps, and incident response. Third, compliance work: SOC 2, CCPA/CPRA, and PIPEDA posture, ISO 27001 readiness, SOC 2 readiness, and the documentation buyers ask for before they sign.

An audit from SDEN produces three artifacts you can hand to your board: a risk register ranked by exploitability and business impact, a remediation backlog scoped into shippable tickets, and a hardened CI configuration that prevents the same class of bugs from landing again. Penetration testing is documented with reproducible proofs of concept — never a PDF that vaguely references a finding.

Defaults we ship

  • Threat modeling at the design stage, not after launch
  • OWASP Top 10 + OWASP ASVS Level 2 as the minimum bar for shipped products
  • Dependency scanning (SCA), SAST, and secret scanning enforced in CI
  • Audit logs retained for a minimum of 12 months

Deliverables

  • Risk register with severity, exploitability, and business impact
  • Remediation backlog scoped into shippable issues
  • Hardened CI configuration (SCA, SAST, secret scanning) committed to your repo
  • Re-test report after fixes land

What we refuse to ship

We will not deliver a security audit as a PDF. Every finding lands in your issue tracker as a fixable ticket with a reproducer, and we re-test what was fixed before we close it.

03
Domain · 03

AI & machine learning

SDEN audits the AI integrations a business already runs, designs the custom workflows it should run next, and ships them to production with the evaluation harnesses that keep them honest — RAG, agents, classification, generation.

Most CEOs and founders we meet are already running AI — usually three or four tools, often a homemade ChatGPT workflow, sometimes a vendor agent nobody has audited. The question is rarely whether to use AI. It is which of those integrations is load-bearing, which is leaking trust, and what should be built in-house instead. SDEN's AI engagements take three shapes. First, an AI audit: an inventory of every AI integration in the business, what data it touches, where it sits in critical paths, and a ranked remediation backlog with a build-or-buy verdict for each item. Second, custom AI workflows: designed against a measurable outcome, shipped with an evaluation harness, owned by the client. Third, embedded AI engineering, where SDEN sits inside an existing team as the discipline lead until the team can carry the work itself.

The hard part of shipping AI is not picking a model. It is deciding what to measure, building the evaluation harness that measures it, and keeping a live feedback loop running once the product is in production. We start every AI engagement with the question the model is supposed to answer for the user — and refuse to write code until we agree on how we will know whether the answer is good. From there we choose the simplest architecture that meets the bar: a well-prompted hosted model where it works, retrieval-augmented generation (RAG) over your data where the answers depend on private content, and fine-tuning only when prompt engineering and RAG have hit a ceiling.

Production-readiness for AI features at SDEN means a documented latency budget, a per-request cost ceiling, deterministic guardrails on the inputs and outputs (PII redaction, jailbreak detection, refusal taxonomy), and a logged evaluation pipeline that runs against a held-out set every time the prompt or the model changes. Models are commodities; the evaluation discipline is the moat.

Defaults we ship

  • AI integration audit with a remediation backlog scoped into shippable issues
  • OpenAI, Anthropic Claude, and open-weight models depending on cost / latency / privacy
  • RAG with hybrid retrieval (semantic + lexical) and explicit citation
  • Offline eval harness + online A/B before any prompt or model change ships
  • PII redaction and prompt-injection guardrails at the boundary

Deliverables

  • AI audit report: inventory, risk register (OWASP LLM Top 10 + data exposure), and a ranked remediation backlog
  • Use case definition with measurable success criteria
  • Evaluation harness committed to your repo with a golden dataset
  • Production runtime with latency, cost, and quality dashboards
  • Guardrails: input validation, output filtering, refusal handling

What we refuse to ship

We will not ship an AI feature without an evaluation harness. Demos that work in the founders' hands and break in production are how AI projects lose budget.

04
Domain · 04

Cloud management

SDEN designs, deploys, and operates cloud infrastructure on AWS, GCP, and Azure across US, Canadian, and EU regions — with cost discipline and Infrastructure as Code by default.

Cloud at SDEN is multi-cloud literate by training and region-flexible by default. We deploy on AWS, GCP, and Azure where the workload requires it, and we deploy in your region (US, Canada, or EU) when the threat model and the data-residency requirements make a specific jurisdiction the better call. Either way the infrastructure ships as code (Terraform, Pulumi, or the provider-native IaC), reviewed in the same pull-request flow as application code.

Cost discipline is not optional. Every new feature ships with a published $/month estimate before it deploys, and we run a monthly cost review against the previous month's bill. The most common finding is over-provisioned dev environments — and the second most common is forgotten snapshots. Cost is not a finance concern downstream of engineering; it is an engineering output we sign for.

Defaults we ship

  • Infrastructure as Code (Terraform) — no click-ops in production
  • Per-environment isolation with separate accounts / projects
  • Per-feature $/month cost estimate published in the deployment PR
  • Monitoring (Prometheus / Grafana) and alerting wired before launch

Deliverables

  • Terraform modules covering the full stack, version-controlled in your repo
  • Multi-environment topology (dev, staging, production) with parity
  • Cost dashboard scoped to the project
  • Runbooks for the operational tasks the on-call engineer will need

What we refuse to ship

We will not deploy to production with credentials in environment variables on a single VM. Secrets live in a managed store; deploys are reproducible from the repo.

05
Domain · 05

Data engineering & analytics

SDEN builds the data pipelines, warehouses, and analytics layers that turn raw product events into metrics teams can defend in a board meeting.

Data work at SDEN starts upstream of the warehouse — at the schema. We model events with the same care as application data: explicit contracts, versioned schemas, and rejection at the boundary when the data does not match. The pipeline then lands events into a warehouse (PostgreSQL, BigQuery, or Snowflake depending on volume), where dbt becomes the canonical transform layer and the metrics are computed against a documented model, not against ad-hoc SQL pasted into a dashboard.

Analytics deliverables are dashboards that survive the engineer who built them. Each chart has a documented data lineage, a freshness guarantee, and a defined behavior when the upstream data is late or missing. The team can answer 'where does this number come from?' without opening five tools.

Defaults we ship

  • Schema-on-write with explicit data contracts at ingestion
  • dbt as the canonical transform layer; SQL is reviewed like code
  • Warehouse choice based on volume, not on the loudest vendor
  • Dashboards with documented lineage and freshness SLAs

Deliverables

  • Event schema definitions checked into the application repo
  • dbt project with documented models and tests
  • Analytics dashboards (Metabase, Looker, or your existing BI tool)
  • Data quality monitoring with alerts on freshness and row-count anomalies

What we refuse to ship

We will not ship a dashboard that nobody can explain. Metrics that cannot be traced back to a source event get rejected, not approximated.

06
Domain · 06

Design & UX

SDEN designs product interfaces — research, wireframes, design system, accessible by default — with the design tokens shared between Figma and the production codebase.

Design at SDEN is not a layer painted on top of engineering — it sits inside it. The same engineer who scopes the data model is in the room when the wireframes are reviewed, and the same designer who runs user research watches the engineering team integrate the feedback. The output is a product whose interface and architecture were decided together, not stapled together afterward.

Accessibility is a default, not a feature. We ship to WCAG 2.2 AA on every product unless the client explicitly chooses a lower bar — and we test against assistive technology before we declare a release. Design tokens (color, type scale, spacing, motion) live in a single source of truth, exported into Tailwind for engineering and into Figma libraries for design — so the system stays in sync without manual reconciliation.

Defaults we ship

  • User research before wireframes; wireframes before high-fidelity design
  • Design system tokens shared between Figma and Tailwind / code
  • WCAG 2.2 AA as the default accessibility bar
  • Motion budgets that respect prefers-reduced-motion

Deliverables

  • User research notes and synthesized findings
  • Design system (tokens, components, documentation)
  • Production-grade UI integrated by the same team that designed it
  • Accessibility test results against the published WCAG criteria

What we refuse to ship

We will not hand over a Figma file as if it were a deliverable. The deliverable is the shipped interface, integrated and accessible — Figma is a working artifact, not the product.

07
Domain · 07

DevOps & automation

SDEN wires CI/CD, observability, and automation so engineering teams ship safely, repeatably, and without the manual toil that hides risk.

DevOps work at SDEN targets a specific outcome: a one-command deploy that the entire team trusts. The path to that outcome is unglamorous — branch protection, mandatory code review, automated tests gating merge, infrastructure as code, deploys triggered from main, observability wired before the feature ships. None of it is interesting in isolation. The compound effect is that releases stop being events and become a default rhythm.

Observability is treated as a feature, not an afterthought. Every service emits structured logs, RED metrics (rate, errors, duration), and traces by default. Dashboards are committed to the repo (Grafana as code) so they survive the engineer who built them, and SLOs are written down so the on-call engineer knows what a real incident looks like versus a noisy alert.

Defaults we ship

  • GitHub Actions (or GitLab CI) with required status checks on protected branches
  • Deploys triggered from main; preview environments per pull request
  • Structured logs + RED metrics + distributed tracing on every service
  • SLOs documented; alerts tied to SLO burn rate, not to host metrics

Deliverables

  • CI/CD pipeline configuration committed to your repo
  • Observability stack with dashboards as code
  • On-call runbook for the services we operate or hand over
  • Incident response template with post-mortem culture wired in

What we refuse to ship

We will not bypass tests to ship a 'quick fix.' If a hotfix needs to skip a check, the check itself is the bug — we fix the check and then ship.

08
Domain · 08

IoT & embedded systems

SDEN engineers firmware, gateways, and edge-to-cloud pipelines for connected devices — from low-level protocols to secure remote management at fleet scale.

IoT at SDEN spans the full vertical: firmware on the device (C, C++, Rust, embedded Python where appropriate), gateway software at the edge, secure provisioning of new devices into a fleet, and the cloud back-end that ingests telemetry and pushes updates. We work in regulated and unregulated contexts and treat device security as a first-class concern — keys provisioned per device, signed firmware updates, and a documented disclosure path for vulnerabilities found in the field.

Fleet operations is where most IoT projects stall. We design for it from day one: every device is uniquely identified, every firmware image is signed and traceable, every over-the-air update is staged and reversible, and every connectivity outage degrades to a predictable offline behavior — not to a brick.

Defaults we ship

  • Per-device identity and signed firmware updates
  • MQTT or HTTPS telemetry with backpressure-aware ingestion
  • Staged OTA rollouts with automatic rollback on health checks
  • Documented offline behavior for every connectivity-dependent feature

Deliverables

  • Firmware repository with reproducible builds and signed releases
  • Edge gateway software with documented connectivity contracts
  • Cloud back-end for telemetry ingestion and fleet management
  • Provisioning runbook for the manufacturing line

What we refuse to ship

We will not ship a connected device that cannot be safely updated in the field. If the OTA path is not designed, the product is not ready.

Composition

How the eight domains
compose into one product.

The eight domains are not a menu — they are the disciplines that a real software product requires, simultaneously. Real Estate is a worked example. The application surface is software and mobile development (Next.js, React, TypeScript). The valuation engine is AI and machine learning (a model trained on property characteristics, evaluated against historical sales). The client portal is design and UX (an interface that a real-estate agent uses ten times a day without training). The multi-tenant data layer is data engineering and security (PostgreSQL with row-level isolation, per-tenant encryption keys). The infrastructure is cloud management (EU-hosted, IaC-defined). The release pipeline is DevOps and automation (CI/CD, observability, runbooks). And the whole thing is held to a security posture that runs across all of them.

If those eight disciplines had been distributed across eight vendors, the seams between them would have been the bug-list. They were not — they are one team, one architecture, one accountable build. That is the difference SDEN delivers, and it is the reason we limit the number of clients we work with at a time.

FAQ

Expertise —
questions we get asked.

Direct answers to the questions we get asked the most. If yours isn't covered, write to the team.

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